Hello, I’m Martin Whittaker, I studied BA (Hons) Graphic Design at the University of Salford and have over 10 years experience as a Graphic Designer working with both print and web. I am currently working for , where my role is Lead UI/UX Designer.
My responsibilities include, research and planning, user experience development, including, among many other things, wireframing, prototyping, task flows and job stories. I am responsible for the design of interactions and user interfaces, high and low fidelity mock ups, which include style guides for front-end development. I work directly with our developers, delivering them product specs and assets and contribute to strategic decisions with the rest of the team.
For all projects, I create specification documents, create wireframe layouts, user interface designs and style guides as well as oversee all aspects of the end-user interaction. Throughout the build stage I continually liaise with our web development team. During my time at Qurate, I have explored and improved the efficiency of our design phases and helped to improve quality of our projects and products.
Over the last 10 years I have had the privilege of working with a lot of businesses all over the world from USA to Japan and helped to improve their online image. I feel I have particular skillset and the drive to enable such companies to establish a functional and successful online presence. In 2015 and 2016, I was thrilled to be Lead Designer on two projects that won the Northern Digital Award for ‘Best e-Commerce Website’.
To me great design is the ability to create a harmonious balance between aesthetics and user experience. By combining an in-depth planning stage, creative forward thinking and lots of experimentation with determined passion, I am able to deliver that balance.
While working with small businesses, from planning to launch. It’s exciting to witness change as they begin to flourish and grow or to push forward an already established business to next steps.