Hello, I’m Martin Whittaker, I studied BA (Hons) Graphic Design at the University of Salford and have over 10 years experience as a Graphic Designer working with both print and web. I am currently working for , where my role is Senior UI/UX Designer.
My responsibilities at Fluid Digital involve the planning and design of all web projects. These begin with an extensive planning stage, which involves project research, analysis of analytics data, user experience techniques, such as personas, stake holder interviews, value propositions, features road mapping etc. to more accurately highlight and assess problems and opportunities and how to overcome and take advantage of these, including prioritizing content and features to target specific user groups, thus maximizing conversions. Additionally I write and produce video walkthrough front-end audits for clients, exploring their existing site and suggesting improvements on user interface design as well as conversion and usability aspects.
For all projects, I write specification documents, create wireframe layouts, user interface designs and style guides as well as oversee all aspects of the end-user interaction. It is my responsibility to assess A/B test results and implement any necessary changes. Throughout the build stage I continually liaise with our web development team. During my time at Fluid Digital, I have explored and improved the efficiency of our design and build phases, accuracy and quality of our projects.
Over the last 10 years I have had the privilege of working with a lot of businesses all over the world from USA to Australia and helped to improve their online image. I feel I have particular skillset and the drive to enable such companies to establish a functional and successful online presence. In 2015 and 2016, I was thrilled to be Lead Designer on two projects that won the Northern Digital Award for ‘Best e-Commerce Website’.
To me great design is the ability to create a harmonious balance between aesthetics and user experience. By combining an in-depth planning stage, creative forward thinking and lots of experimentation with determined passion, I am able to deliver that balance.
While working with small businesses, from planning to launch. It’s exciting to witness change as they begin to flourish and grow or to push forward an already established business to next steps.