Currently Senior Product Designer at BlueYonder. Knee-deep in AI agents and machine learning, building the next generation of AI-powered reverse logistics software.
Projects
AI Skill Builder at Progression — Redesigned onboarding to improve product understanding, accelerate time to value, and reduce early churn — increasing completion rates from 68% → 75%.
Onboarding at Progression — Created an AI-powered skill builder that halved setup time and drove adoption — with usage of generated examples and descriptions increasing by ~100%.
Team Hub at Progression — Designed a central workspace that improved visibility, accelerated rollout, and replaced spreadsheets for managing frameworks at scale
WonderBill 2.0 — Led a complete redesign that gave users proactive financial clarity — with 90% rating the new app 4/5 and contributing to WonderBill’s acquisition by Legado.
App Checkout at About You — Redesigned mobile checkout, reducing abandonment from 80% → 72% and improving clarity for 98% returning users in the app, the company’s top-grossing channel.
Experience
Senior Product Designer at Progression
2022-2023 | Remote
At Progression, a B2B SaaS platform for employee career growth, I led customer research and end-to-end design in a product squad, focusing on team building, onboarding, and AI tools.
Key achievements:
Senior Product Designer at WonderBill
2020-2022 | Remote
At WonderBill, a B2C app for bill and subscription tracking, I led design in the Financial Tools vertical, covering customer research and end-to-end design for budgeting, spending velocity, and subscription management.
Key achievements:
Senior Product Designer at About You
2019-2020 | Remote
At About You, one of Europe’s fastest-growing e-commerce companies, I redesigned the B2C mobile checkout and led design for the B2C store management web app, About You Cloud.
Key achievements:
Design Lead at Qurate
2017-2019 | Fukuoka, Japan
At Qurate Hub, a B2C social media web app, I served as the sole designer, overseeing the complete end-to-end design of the platform.
Key achievements:
Design Lead at Fluid Digital
2008-2017 | Manchester, UK
At Fluid Digital, a specialist e-commerce agency, I was lead designer on projects for some of the UK’s top brands.
Key achievements:
Testimonials
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"Just wanted to say I'm really impressed with your workflow recently: It’s been focussed, pacey, transparent and (hopefully!) impactful. It’s clear how much you’re working with the team to turn big ideas into shippable solutions, while keeping a future state in mind, which isn’t easy. It’s made me feel more confident to step away from the ticket definition and delivery stages, which is awesome."
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"Awesome job this week—exploding out into exploring all the different leads and types of work we can do as a pod, from sketching wireframes, user research, prototyping Slack UX and just doing great thinking about our mission and where we might go. Really excited to dig into all this with you."
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"Lightning design work on that flow for design hour. So exciting - we all had such a great conversation and it felt so exciting to be moving fast - and the solution was smart and your communication of it was excellent (pragmatic, thoughtful, you listened and responded really well)."
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"I think you've been doing an amazing job facilitating the user research calls - really good questions and extracting super interesting feedback and ideas."
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"Loving the new retros and the last 2 have been brilliant. Some really great insights have come out of them thanks to the way you've facilitated them - thank you for doing such a good job!"
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