About
Designer based in Manchester, UK. Currently Senior Product Designer at BlueYonder. Helping build next generation reverse logistics software.
Projects
Progression needed an onboarding flow that better demonstrated value. We created a guided experience to help customers understand frameworks while keeping them engaged.
The redesign succeeded with high completion rates, with 20% of users exploring their framework and 13% browsing prebuilt options.
AI Skill Builder at Progression
The project aimed to streamline the creation of team skills by leveraging AI. The challenge was the time-consuming nature of writing skills, which required alignment across teams and the input of experts in different disciplines.
Introducing new AI interventions to the skill modal saw a 100% increase in the creation of skill descriptions and examples, demonstrating the potential of AI in simplifying complex processes and sparking excitement for future expansion.
When building their teams Progression customers faced issues related to content ownership, alignment, impact considerations, and visibility during this process. The goal of this project was to create a solution that would help users confidently move through build stages by providing a clear understanding of their progress and tasks.
User testing yielded positive feedback, and the Team Hub gained traction, providing valuable insights for both users and customer service. In just over a two week period there were 262 status changes, with 36 (14%) going from In Progress to In Review.
WonderBill's initial offering had issues such as lacking Open Banking, user engagement, accurate data and useful budgeting features. Version 2.0 aimed to overhaul and expand, leveraging Open Banking for automated bill tracking, improved financial control, and organisation. People loved it, with 90% of testers giving it a solid 4 out of 5. WonderBill was later acquired by Legado in 2022.
The app accounts for a substantial portion of income and customers for About You in Germany. Research and analysis revealed issues such as unclear voucher and gift card input, a cluttered payment selection process, and a high abandonment rate. The redesign focused on simplifying checkout steps and enhancing clarity.
Experience
Senior Product Designer at Progression
2022-2023 | Remote
At Progression, a B2B SaaS platform for employee career growth, I led customer research and end-to-end design in a product squad. Mainly focussing on team building, onboarding, and AI tools.
Key achievements:
Senior Product Designer at WonderBill
2020-2022 | Remote
At WonderBill, a B2C app for bill and subscription tracking, I led design in the Financial Tools vertical, overseeing customer research and end-to-end design for budgeting, spending velocity, and subscription management.
Key achievements: